Company Spotlight: 6666 Grit & Glory | April 24th

Company Spotlight: 6666 Grit & Glory | April 24th

Broadcast on: April 24, 2023

April 24, 2023 | 12:00 PM ET

  • Chief Executive Officer

    Tom Larsen, Chief Executive Officer, 6666 Grit & Glory

    Tom enjoyed a long and diversified career at The Coca-Cola Company. Throughout his 36 year tenure, he held multiple General Management/ leadership roles. Three positions standout which encapsulated his career. 7 years in Belgium as VP European Operations for The Minute Maid Division where he led the development and expansion of fruit based beverages. He then was appointed Managing Director of Cokes JV with IllySpa; A range of RTD Coffees manufactured in Denmark and distributed in North America and Europe. His final position was President of Zico Beverages, a subsidiary of The Coca-Cola Company. Over 5 years Tom grew the global coconut water business to $150M in sales across 15 countries. After retiring from Coke, Tom was appointed CEO of “DON’T QUIT” which competes in the high protein category and is backed by strategic investor, Keurig Dr Pepper. The brand is anchored around “Body-By-Jake” and his legacy of physical fitness. Most recently, Tom helped create a new company, Homestead Libations. The company has secured a partnership deal with the producers of the Yellowstone TV Series (Taylor Sheraton and David Glasser). Homestead Libations will be launching a range of Craft Beers, Ranch Waters Seltzers, and RTD Cocktails this summer. Tom will serve as the company’s CEO as well. Tom received his Bachelor of Science from Arizona State University. He also earned his Coca-Cola Company sponsored Executive Leadership Degree from Emory University.

  • Founder

    Dan Aldridge, Founder, SHARE Series

    Dan is currently the Managing Partner for Asbury Investor Relations (AIR). AIR is an innovative strategic communications firm, focused on helping small and mid cap public companies to maximize their efforts with the investment community. They offer a value-added alternative to traditional IR resource models with services ranging from advisory and special situation engagements to full and partial outsourcing of key investor relations functions. He is also the President of the National Investor Relations Institute for the Southeast and has been on the board of directors for the past five years. He was formerly the Senior Director of Investor Relations (IR) for Intercontinental Exchange (ICE), where was responsible for managing the company’s relationships with the investment community, and creating and disseminating all financial communications, including the company’s strategy and vision. Prior to ICE, Dan led the Investor Relations function for CF Industries, INC., based in Chicago, IL. Prior to CF, Dan helped lead the IR department at The Home Depot and had leadership roles in their internal audit/consulting and FP&A functions for over seven years. Dan started his career at UPS where he had increasing levels of responsibility in the Internal audit, and FP&A departments, including M&A. Dan is a graduate of The University of Georgia Terry College of Business with a BA and Masters degrees in Accounting. Dan also holds a Certified Public Accountant (CPA) license and the Certified Internal Auditor (CIA) designation.

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