6666 Grit & Glory

April 10, 2023 | 9:00 AM ET

  • Chief Executive Officer

    Tom Larsen, Chief Executive Officer, 6666 Grit & Glory

    Tom enjoyed a long and diversified career at The Coca-Cola Company. Throughout his 36 year tenure, he held multiple General Management/ leadership roles. Three positions standout which encapsulated his career. 7 years in Belgium as VP European Operations for The Minute Maid Division where he led the development and expansion of fruit based beverages. He then was appointed Managing Director of Cokes JV with IllySpa; A range of RTD Coffees manufactured in Denmark and distributed in North America and Europe. His final position was President of Zico Beverages, a subsidiary of The Coca-Cola Company. Over 5 years Tom grew the global coconut water business to $150M in sales across 15 countries. After retiring from Coke, Tom was appointed CEO of “DON’T QUIT” which competes in the high protein category and is backed by strategic investor, Keurig Dr Pepper. The brand is anchored around “Body-By-Jake” and his legacy of physical fitness. Most recently, Tom helped create a new company, Homestead Libations. The company has secured a partnership deal with the producers of the Yellowstone TV Series (Taylor Sheraton and David Glasser). Homestead Libations will be launching a range of Craft Beers, Ranch Waters Seltzers, and RTD Cocktails this summer. Tom will serve as the company’s CEO as well. Tom received his Bachelor of Science from Arizona State University. He also earned his Coca-Cola Company sponsored Executive Leadership Degree from Emory University.

  • Co-Founder and President

    Shannon Coyne, Co-Founder and President, AC Advisors

    Shannon Coyne is the Co-Founder and President of Bluestock Advisors, a management consulting firm that provides C-Suite executives and board members in consumer industries with a powerful combination of strategy, investor relations and private capital raise advisory services aimed at creating long-term value. Shannon has decades of experience in retail and the capital markets industry analyzing consumer companies. Just prior to launching Bluestock Advisors, Shannon was a Senior Equity Analyst for BMO Capital Markets, covering the Household Products and Personal Care sectors. Prior to covering the CPG space, Shannon was part of the Consumer teams covering the Broadlines and Hardlines retail sectors at Credit Suisse and BMO Capital. Previously, Shannon spent a significant portion of her career at The Home Depot, holding various managerial positions within Investor Relations, Store Operations, Merchandising and Corporate Finance. Shannon holds a Bachelor of Science in Finance from the State University of New York at Buffalo and is a Chartered Financial Analyst.

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