Edison Group | Itaconix: Leading the Boom in Everyday Decarbonisation
Edison Research client Itaconix is a business on a mission to improve climate change by decarbonising the home and personal care products we use every day – from dishwasher detergents to hair care.
But pursuing this purpose with plant-based alternatives has hurdles in meeting the needs of every consumer. Some buy based on sustainability, while others want the very best performance or the lowest cost.
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John Shaw, CEO, Itaconix
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Jo Price, Senior Correspondent, Edison
